Preparing Your Marketing for the Festive Season
- Nov 12
- 3 min read
Preparing Your Marketing for the Festive Season: How Equine Businesses Can Shine Online
The festive season might feel far away when you’re knee-deep in mud and winter rugs, but for equine businesses, it’s one of the most important times of the year to get your marketing right. From gift vouchers to seasonal services, December offers huge opportunities to connect with your audience, boost sales, and end the year on a high.
Here’s how to prepare your marketing strategy to sparkle this season...
🎁 1. Plan Your Festive Campaigns Early
The biggest mistake many equine businesses make? Leaving their Christmas marketing to the last minute. Whether you’re a coach, yard owner, or small equestrian brand, you’ll want to plan your festive offers, gift ideas, or booking slots well in advance.
Start by asking yourself:
What products or services could make great Christmas gifts?
How can I package my offers for the season (e.g. gift vouchers, “new year, new goals” training sessions)?
What key dates do I want to post around - like Christmas Eve, New Year, or winter clinics?
Planning not only saves stress but also ensures your content aligns with your goals.
📅 2. Schedule Your Content (and Take Time Off Guilt-Free!)
Once your ideas are ready, get your posts scheduled! December is busy enough without worrying about what to post on Christmas week.
Think about a mix of:
🎄 Festive behind-the-scenes moments (decorating your yard, client Christmas shoots)
💡 Educational winter tips (rider fitness, horse care, prepping for next season)
🛍️ Subtle sales posts linking to your offers
This lets you stay consistent and enjoy a few mince pies without checking your phone every hour!
💌 3. Refresh Your Email Marketing
Your email list is a powerful tool at Christmas. Whether you’re sharing festive offers, sending gift reminders, or saying thank you to clients, this is your chance to strengthen connections.
Send a few key emails through November and December, such as:
A “Gift Guide” for equestrian products or experiences
A Year-in-Review highlighting your 2025 wins
A Warm Thank You Message to your loyal clients and followers
It’s not just about selling; it’s about staying front of mind in a genuine, personal way.
🌟 4. Add Festive Flair to Your Branding
A subtle seasonal update can make your brand feel fresh and relevant. This doesn’t mean turning your logo into a Christmas tree (please don’t), but you can add small touches like:
Warm, festive tones in your graphics
Cosy winter photography or video content
Holiday captions that show your personality
It’s about balance: professional, but with a little sparkle.
🐴 5. Think Beyond Christmas
Your festive marketing shouldn’t stop at December 25th. As people start setting new goals for the new year, position your business to support them.
👉 Coaches can promote “New Year, New Goals” training sessions
👉 Yards can highlight spring bookings
👉 Therapists and bodyworkers can focus on “getting horses ready for next season”
Your January success starts with your December planning.
💫 Final Thoughts
The festive season is the perfect time to connect, celebrate, and show up for your audience in a way that feels authentic and joyful. With a bit of early planning, your marketing can shine brighter than your stable lights ✨
If you want help building your seasonal content strategy, designing campaigns, or managing your social media through the busy season, let’s make your marketing sparkle.
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