Website vs. Social Media: Which Should You Focus on First?

If you're an equine business owner - whether you're a coach, physio, saddle fitter, or tack shop owner — you've probably asked yourself:

"Should I get my website sorted, or just focus on social media for now?"

You're not alone. With limited time and budget, it can feel overwhelming to know where to start when building your digital presence. Let’s break the battle of website vs. social media down in simple, no-fluff terms, so you can choose the path that makes the most sense for your business, right now.

Website vs social media? Let me help!

💻 Why Your Website Matters

Your website is your digital home. It's the only space online that you fully control — no algorithms, no trends, no outages.

Here’s what a good website does for you:

• ✅ Acts as your 24/7 storefront (even when you’re busy working)

• ✅ Builds trust and credibility with potential clients

• ✅ Gives you a professional space to showcase your services, testimonials, and FAQs

• ✅ Helps you get found on Google (hello, SEO!)

• ✅ Makes bookings or purchases easier and more streamlined

A great website makes your business look serious and established, even if you’re just starting out.

📱 Why Social Media Matters

Social media is your visibility engine. It helps you connect with your audience, build community, and show your face (or your horses!) more regularly.

Here’s what great social content can do:

• ✅ Grow awareness and attract new followers

• ✅ Build trust through consistent value and visibility

• ✅ Let people get to know you before they buy

• ✅ Help you gather feedback and learn what your audience wants

• ✅ Direct traffic to your website or booking form

BUT — social media is rented land. If Instagram goes down tomorrow, do you still have a way to reach your audience?

⚖️ So… Which One Should You Start With? Website vs. Social Media?

Here’s my honest answer:

If you’re brand new or cash-strapped: start with social media to grow visibility and test your messaging.If you’re ready to grow or streamline bookings: prioritise your website as a home base for your brand.

Still unsure? Here’s a quick guide:

Your Priority	Best Place to Start
You need visibility + engagement	Social Media
You want to look professional	Website
You’re ready to sell or take bookings	Website
You don’t know what your audience wants yet	Social Media
You want more control + long-term growth	Website

🐎 What I Recommend (for most equine businesses)

The best combo? Start with one, but plan for both.

Begin with the one you choose, but know that having both a website and a social presence working together gives you the most power.

Think of it like this:

• Social media gets them interested.

• Your website gets them to buy or book.

✨ Need Help Choosing or Building?

At Thunderhooves Digital, I help equine businesses build strategic websites and social content that attract the right people - without the stress.

🎯 Whether you need a one-page starter site or a social media content plan that works, I’ve got you covered. Now, with the age old question of website vs. social media - you can have both.

📩 Ready to take the next step? Email me at thunderhooves.digital@gmail.com for a FREE consultation to chat about your options!