Portfolio
The Country Osteopath
Instagram and Facebook audit and strategy, with a content day.
Date
April 2025
Brief
Aiyana, the founder of The Country Osteopath wanted to boost her engagement and activity across her socials. She has a strong message, but felt she wasn't reaching the audience she knew was out there!
What I Did
I created a bespoke social media audit with key actionable points to focus her social media activity. She then decided to invest in a social media content day, which included a plan and content strategy for the content captured in the session. This included reels, carousels, images, and reel covers.
Results
Her engagement (likes, comments, shares) increased. She built more trust with her online community and engaged more potential clients through her platforms, through educating and inspiring her community.
Horses in Harmony
Instagram and Facebook audit and strategy, with a content day.
Date
March 2025
Brief
Hannah, the startup owner of Horses in Harmony wanted to boost her reach and engage with a wider community to ensure her business thrives in its first year. She had made a start but lacked direction and focus, so ordered an audit and decided to book a social media content day as a result of the feedback gained.
What I Did
I created a bespoke social media audit with key actionable points to focus her social media activity. We were able to tighten up her branding, social media 'look' and ensure she positions herself as a professional in her field. I strategised and planned a content day, which successfully delivered reels, carousels, images, and reel covers.
Results
Hannah's engagement and community size increased. She built more trust with her online community and engaged more potential clients through her platforms, through educating her followers and showing more behind the scenes content.
Millie Robin Showjumping
Instagram and TikTok audit and strategy.
Date
February 2025
Brief
Millie was after a brand new set of eyes to give her actionable ways to improve her social media reach and engagement, to get her message of holistic training for showjumping into the wider equine community. She received a comprehensive social media audit and a social media strategy with a content calendar plan.
What I Did
I created a bespoke social media audit with key actionable points to focus her social media activity. She saw boosts within the first week of the amended content of up to 5K more profile views and higher engagement on her posts and stories to build a loyal community.
Results
Followers increased by 11% in the first two weeks alone, with engagement increasing across all posts and higher visibility on Instagram, reaching over 5K accounts.
VJP Veterinary Physiotherapy
Facebook and Instagram audit.
Date
February 2025
Brief
Vikki, the founder of VJP Veterinary Physiotherapy, wanted to improve the effectiveness of her content and create a community of clients strong enough to welcome new clients and maintain their loyalty. She received a social media audit and actionable strategy points to focus on.
What I Did
I highlighted key areas of strength and weakness across her platforms and created an easy-to-follow action plan to increase the engagement of her community and create purposeful posts.
Results
Comments and likes increased after implementing my action plan, and this boosted further engagement and interaction with her community to maintain and grow the loyalty of her customers.
BST Sports Massage Therapy
Branding audit, content creation, and social media management.
Date
March 2025
Brief
Ben, the founder of BST Sports Massage Therapy, came to me wanting to boost his sales and increase his online presence for his startup. He received a brand audit, content creation, and social media management, to boost the success of his business in the initial stages.
What I Did
I analysed and focused in on his branding, and formulated a branding sheet which we can use to create beautiful and cohesive content.
I then planned a content calendar and plan, and created suitable copy, visuals, and hashtags to optimise his SEO and reach on Instagram and Facebook.
Results
Ben has been able to fill his massage calendar, and drive sales to an all-time high. His engagement and reach has increased, and his online following is growing steadily with valuable community members.